Not Boring is Packy McCormick’s newsletter on business strategy, startups, and the companies shaping the future. Launched in 2020, it grew rapidly to over 200,000 subscribers by combining rigorous analysis with storytelling — Packy makes deep dives into complex business models genuinely fun to read.
What to Expect
Long essays — often 4,000–8,000 words — unpacking the strategy behind companies, markets, and trends. Packy takes a position and argues it clearly. He covers everything from crypto and AI to defence tech and consumer brands. There’s also a paid tier with more frequent analysis.
Who It’s For
Founders, investors, and strategy-minded people who want more than surface takes. If you liked Stratechery but want something broader and with a bit more personality, Not Boring fills that gap well.
Frequency: Weekly